Write A Book On What You Know To Get The Recognition You Deserve

I had the honor of attending the First World Women's Forum 2007 in Seoul, Korea recently thanks to one of my clients who invited me to go with her. Women from all around the world came to this event to learn from others and speakers came to present their unique ideas.
I met many of them including Member House of Representatives Japan; presidents, deans and professors of key Universities around the world; President of Korean Women Entrepreneurs Association and many, many more. The one that touched my heart was the Former Member Iraqi Governing Council. She had a story to tell and so did the others. Many women dressed in their traditional country colorful garments. It was an experience I will never forget.
Isn't that the type of book you want to write? One that people will never forget and that they find helpful. Of course we probably don't have a memorable story like someone from Iraq, but as entrepreneurs we do have a story to tell. Stories that will help our clients find a solution to their problem - whether it be "How to keep your car in top performance in 10 easy steps" to "Remodeling your house made easy."
Your business is unique or clients would not be going to you to get your expertise information to solve their problems. Isn't it time to create your book? How do you help your clients? What solutions do you provide? Where can they get answers to their questions? Your clients get it from you!
Get that recognition you deserve and build your business. Write a book or booklet to give to your clients. It's a great promotional piece for your business. Can you think of 12 problems you solve for your customers? Write them down. Now go back and write a few keywords under each of the problems that you want to share with your clients to help them get the answers they need.
Did you write those 12 problems and solutions? Congratulations! You now have 12 chapters for your book. Or if it's short, make it a booklet. You are ready to write. A way to get started is to ask a buddy to help you review your topics and ask the questions that will help you to fine-tune your book idea. A book coach can also help you by providing a roadmap on how to write, publish, market and promote your book.
Now is the time to start writing your expert book. In no time your book idea will come to life. Your story will be just as unique as the interesting ladies from the World Women's Forum. You can do it. Begin today and by the end of the week you will have the beginnings of your great book.
Copyright 2007, Joan Clout-Kruse. All rights reserved.

Promotional Writing Instruments

Some of the most flexible giveaways an enterprise can use are logo pens. The custom writing instruments fit any event, if it is a trade display, a merchandise launch, a job equitable, or a conference. They're well liked giveaways not only with recipients who will habitually find a use for them but furthermore for businesses looking for gifts that will help them construct visibility without costing too much.

Logo pens are particularly handy when one is aiming at school scholars, who will habitually need them. If you need to do some primary advancements for a job equitable, giving out custom writing instruments will help disperse the phrase about your event. Aside from encompassing the time, venue, and designated day of your job equitable, recalls to display your company's Website or e-mail address where applicants can drive off their resumes. Adding a hotline for inquiries or for telephone meetings are large ways to pace up the assortment process.

Pens are functional pieces to have in trade displays and seminars, when every individual desires logo pens to compose certain thing down. It assists to alignment them in bulk. You can drive the custom writing instruments by posted letters to purchasers or prospects that you anticipate to glimpse at the show. Remember to have your booth number imprinted and the title of the display in addition to the venue and designated day so they understand where to find you.

Promotional ballpoints make good enterprise cards as well. Instead of giving the common business card, which numerous persons are inclined to misplace, why not distribute logo pens and custom writing instruments with your title and communicate number? That way, persons who need your services will most expected have your communicate data inside reach.

Pens are furthermore a good ways to broadcast a shop opening. You can distribute these promotional writing instruments with a coupon and an request for persons to visit your story. Offer a discount to the first 100 who arrive by so persons are inspired to go. If your shop boasts 24-7 deliveries, it's a good concept to add your hotline to the ballpoint so persons who need you any time of the day will understand how to get contain of you.

Some Tips on How to Write Articles Fast

Writing articles is truly a powerful and effective promotion tool for your business. Besides being absolutely free to do, it works in a number of ways to boost your business. If you want to bring in highly qualified and highly targeted visitors there is really no better medium. When used properly your articles can turn your lack of traffic into a stampede.

Below I will show you 3 simple steps on how to write articles fast.

#1 How to write articles fast: Keep your article at 400 to 800 words. A full typed page is 500 words. When writing for your e-zine, your article should be even shorter. It should take readers about 5 to 7 minutes to read your articles.

#2 How to write articles fast: here is an easy formula for writing your articles

• Grab the attention of your readers with a strong headline.
• Write your introduction. Use just a few sentences to explain your position on the topic.
• List around 5 good points
• Expand on your main points with a few sentences.
• Write your conclusion. This could be a call to action or an opinion you want the reader to acknowledge or adopt.

#3 How to write articles fast: Vary the types of articles you write.

• Include step by step instructions. If the information is to long for your article, link it back to your website
• Select a topic your readers care about and interview an expert. What trends are on the horizon? What actions, products or services do they recommend? Interview your expert in person, by phone or by email.
• If you have a satisfied customer, write about their experience using your product or service.
• Attend an industry seminar or conference and write an overview of what you learned.

By using the simple steps described above you will soon know how to write articles fast and your free traffic will soon be stampeding to your website.

Writing a Custom Essay

Custom essay writing is a demanding exercise that calls for writers to be in appropriate mindsets in the pre-writing and writing processes of the exercise. Writers that seek to achieve the best of results in essay tasks must summon their perceptual, research and writing faculties in well balanced manner that will incontrovertibly demonstrate the maturity and the coming of age of their research, writing and critical capabilities. Custom writing demands that the writer be disciplined if he or she has to handle the multi-tasking approaches that characterize the feasible custom essay drafting and compiling strategies.

Before delving into the nitty-gritties of gathering and putting though formulated and gathered ideas on the essay topic, writers must be sure that they have clearly understood the topic and have sufficiently construed the denotations and connotations of the key terms used in the essay topic of thesis statement. This enables writers to locate essay subject into its appropriate conceptual and philosophical framework. Many writers especially inexperienced students usually falter in the writing of essays due to an abysmal lack of understanding of the defined requirements of the essay task outlined in the thesis statement. Critical terms to watch out for include the imperatives like 'analyse', 'critique', 'describe', 'discuss', 'explore', etc.

Writers must understand the different requirements of custom essay writing tasks implied by these thesis statement or essay topic imperatives. An essay that analyses is unmistakably different from the one that describes. The former requires a critical presentation of concurrent and divergent perspectives whilst the later requires the outlining and illustrating of the dynamics and dimensions of an issue or any object in focus without necessarily critiquing any aspects.

Failure to correctly interpret the essay task imperatives often results in undesirables like failure or failure to obtain one's set satisfactory goals and standards and the impact of failure may deteriorate into feelings of dissatisfaction and profound disdain of one's self.

When writers get to understand the actual requirements of the custom essay task, they are empowered to conduct relevant and adequate researches in order to gather all relevant and related facts and opinions that will enable them to present balanced and professionally articulated arguments and standpoints in the custom essay Writing also exerts significant demands on the exploit of a writer's polished and prolific writing acumen. The manipulation of language in inventive, incisive and non-overbearing parlance comes as the crux of the actual custom essay writing exercise. Writers who fail to pay adequate attention to the aspects of presentation run the risk of letting their research and knowledge substance waste away in the knitting of unprofessional and mediocre write ups. This again must be expected to precipitate failure.

Admittedly, custom essay writing requires the integration of key and core research, writing and writing traits succored on supportive personal skills that entail discipline and acute time management among other qualities.

Writing the Perfect Sales Letter

Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main "Sales site Page" when we are designing our basic site in step 5

The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasn't actually being created yet, which means there is absolutely no limit what you can write in your sales letter. The sales letter doesn't fit the e-Book; it's the other way around.

Now you can describe exactly what your e-Book will show to the potential customer. There are no restrictions on what you can write in the sales letter. When the sales letter is completed you can then incorporate all the ideas you have come up with into your e-Book

Your sales copy must do the following three things

o Get the attention of the prospects

o Communicate the benefits of the product

o Persuade the prospects into the desired action

Remember the most important part of your page design is your actual sales copy. A fancy website and graphics help but the key is in the words used

Sales letter Structure

o Header/Title

o Promises

o Testimonial

o Info product

o Benefit

o Bonuses

o Guarantee

o Summary

This is the structure that you should use for your sales copy. If you check out the best sales letter they will all follow this formula?

Header

The main function of the header/title is to grab the reader's attention. The header should be displayed in a large, bold font. This demands your
potential customer's attention and intrigues them to read further on. Include your logo or e-Book cover (discussed later on) close to the header. If you header is not well designed you run the risk of losing the potential customer straight away. Spend time creating your header.

A Promise

This section promises the potential customer a huge benefit which is almost too good to be true. It's OK if it's a bit too unbelievable the testimonials will take care of that. Here is an example of such a headline

Discover how my 5 step affiliate programme can increase your income by 10,000 a month

Testimonials

In this section you include testimonials that old/new customers have sent you about your product or service. You probably don't have any customers yet so email some potential ones your e-book for free in exchange for a testimonial. When you do start selling you can always ask a new customer for one.

Now the testimonials page has assured the potential customer that you can fulfil the promises you made in your header also you have gained a bit of trust from your potential customers so anything else you say that follows the testimonials page will be taken as true. This is the reason why the testimonial is placed at the top to gain trust right away where if it was placed at the bottom after presenting some good sales copy it may be already too late.

Info and product

In this section you will give info on what your product or service is about. You should show your customers a list of problems in this area. Agree with the customers, on how frustrating these problems can be and how
you, yourself dealt with these problems. The key is to show the person that you have a deep understanding in this area and you are an expert on
the subject. That is very important.

Next you must introduce your product as the solution to the problem. Then you must have a proper e-Book cover design. This is crucial. Many people have never purchased an e-book so you must give them some idea what exactly they will be purchasing

Benefit
This section is basically telling your potential customer of the benefits they will receive from purchasing your product. Show your potential customers the enjoyment they will get from using the product. Give them as much information on your product as you can. Use bullet points to emphasize the benefits. Put in another testimonial just to remind the person that it's all true. Keeping their trust is highly important.

Bonuses

This is a powerful tactic used to increase sales. Including free bonuses with the purchase of your e-Book will increase the perceived value of the e-Book. Also a deadline on bonuses is also a good way to speed up consumer purchases. Bonuses also reduce the risk of money back returns

Guarantee

Offering a guarantee to your potential customers takes the risk off their shoulders. A good guarantee is the final bit in the jigsaw that will make the person finally purchase the product. The agreement is such that if the customer is not happy with their purchases then can get a full refund. You must remember that lots of your potential customers will be "first timers" therefore a guarantee puts their minds at ease. Guarantees can be 30 day, 60 day, or lifetime; however such guarantees must be backed up with an exceptional product.

Summary

This is one of the most important steps in the sales letter; this is where you close the sale. In this section you must include your most appealing benefit and finally ask for the order, because if you don't they wont. Finally make it easier for them to order like an "order now" button shown below.

At this stage you should start to write your sales letter in Microsoft word we will concentrate on the html design and implementing the sales letter in it in section six but for now just concern yourself with writing your sales letter. To help you here are some of the web's top e-book publishers sales sites. You can check out my own sales page at
http://www.ebookprofitmaker.com

Sales Letter generator

OK ill now offer you an alternative to writing the sales page yourself. Only use this if you are willing to spend some money. You may want to check out this piece of software that actually writes the sales letter for you. All you do is answer the questions it asks and you will receive your sales letter. You can find this software at sales generator here

Credit card Transactions

Finally you will need to find a credit card processor later on so your e-Books can be ordered. The one I seriously recommend is Clickbank. Ill go into them in more detail in section 6 but for now I want you to know that all these company's, including Clickbank, have a set of rules that you must abide by to use their software. Don't panic ill go through these rules now. Basically it involves putting a certain amount of details in your sales letter and product delivery page so you can be accepted by your credit transaction company. So here they are:

You must provide on your sales page:

o Detailed description of your product

o Buy now link

o Explain how the product will be delivered

o Mention how long the delivery will take

*remember theses are rules not suggestions

So that is everything you need to know on how to write your sales letter, before we move on to step 3 lets summarize what we need to do to write the perfect sales letter

We need to:
o Write the sales letter before the e-Book

o Sales letter structure must have , header, promise, Testimonial, info and product, benefit, bonuses, guarantee and summary

o You can have your sales letter made by Sales letter generator

o Certain set of rules should be included in the sales letter for
the purpose of the credit card transaction company